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Hố đen Creative: Cách chúng tôi xây dựng Knowledge Base để ngừng đốt tiền test ads

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Giải Phẫu Performance Creative: Khởi Thủy Của Data

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Việc kết luận "Ad A thắng Ad B" là chưa đủ. Hãy dùng dao mổ để bóc tách 3s hook, CTA, và character để thực sự hiểu vì sao một quảng cáo chiến thắng.

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Ma trận A/B Testing Framework: Khối Rubik của Dữ Liệu

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Đừng test mù quáng. Xây dựng một framework đa chiều (Type × Audience × Market × Channel) để biết chính xác biến số nào tạo ra chuyển đổi.

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Case Study: Xây Dựng AI Creative Pipeline Sản Xuất 500 Variants/Tháng

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Rút ngắn thời gian sản xuất, tăng số lượng variants, và chuẩn hóa chất lượng creative bằng cách chia nhỏ thành 9 trạm kiểm soát có AI hỗ trợ (từ Brief đến Reporting).

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Tung Vo

Tung Vo

Expertise

01

01. Creative Leadership

Spearhead end-to-end creative processes, managing high-performing teams to deliver engaging campaigns and scalable design systems that align with overarching business goals.

02. AI Workflow Automation

Identify bottlenecks and integrate cutting-edge AI tools (Midjourney, ChatGPT, etc.) into the creative pipeline to cut production time by up to 50% without compromising quality.

03. Product Strategy

Bridge the gap between design and business objectives. Specializing in UI/UX architectures that enhance user retention, conversion rates, and overall product value.

04. Cross-Functional Collaboration

Act as the central communication hub between marketing, engineering, and executive stakeholders, ensuring brand consistency and smooth project execution across the board.

Skills

02
Figma & UI/UX 95%
Midjourney / Gen AI 90%
HTML / CSS / JS 80%
Creative Direction 100%

Work History

03
  • 01. Kimei Global

    Jun 2024 - Present

    Creative Strategy & AI Performance Lead

    Leading creative workflows, integrating AI tools to optimize operational efficiency, and crafting cohesive brand strategies.

  • 02. BoxBrownie.com

    Jul 2021 - Jun 2024

    Software Designer

    Designed scalable enterprise software solutions, focusing on streamlined user experiences and robust interface architectures.

  • 03. i3 International

    Jul 2015 - May 2021

    Design Lead & Senior UX Designer

    Managed design operations, mentored teams, and oversaw end-to-end design processes from concept to delivery for enterprise surveillance products.

  • 04. TargetMedia

    Mar 2015 - Jul 2015

    Senior UI Designer

    Led UI/UX design for web and mobile applications including the "Target Music" project, implementing HTML5 and CSS3 W3C standards.

  • 05. PTT Software

    Feb 2014 - Mar 2015

    Team Leader

    Managed outsourcing projects, ensuring high client satisfaction through optimal UX/UI layouts and Front-end development.

  • 06. FPT University

    Jan 2013 - Dec 2013

    Lecturer Assistant

    Assisted in teaching IT courses, researched new technologies, and supported students in the Faculty of Information Technology.

  • 07. BusyNeed Ltd

    Mar 2012 - Jan 2013

    Web Design & Frontend Developer

    Designed the UX/UI and coded the Front-end for "Visual Scraper", a robust web data extraction solution.

Thank you for visiting! Feel free to reach out to discuss how my creative strategies can add value to your business.